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The latest news and Info on newest golf products, industry personalities and emerging technologies

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Titleist Vokey SM6 Wedges – Jeremy Stone
Podcasts

Titleist Vokey SM6 Wedges – Jeremy Stone

by Tom Brassell

There probably has not been such a buzz about a wedge line being released than the talk now about the Vokey SM6 wedges from Titleist. Jeremy Stone, Director of Marketing for the Titleist’s Wedge Division, joins us on our GolfBetter Podcast to talk about this fantastic new line that Bob Vokey and his team have…

Odyssey Insert Gets A Grip
Products and Brands

Odyssey Insert Gets A Grip

by Tom Brassell

Odyssey has been putting White Hot inserts in its putter faces for more than 15 years, and not surprisingly, it has made many tweaks to that technology through the years. The newest ones were on display at this year’s PGA Merchandise Show when the clubmaker introduced the White Hot RX. The dual-layer, injection-molded elastomer insert…

“Watch” This!
Products and Brands

“Watch” This!

by Tom Brassell

Demo the new Ping G Series clubs for a chance to win an Apple Watch On the heels of the Academy Awards, close your eyes and let your imagination run wild by picturing this. On the left of the stage, all of the new Ping G Series clubs approach the podium. Drivers, fairways, hybrids, irons, all…

XR 16 Fairways Bring The Heat
Products and Brands

XR 16 Fairways Bring The Heat

by Tom Brassell

Callaway Golf rounds out its new XR 16 line of clubs with the XR 16 and XR 16 Pro fairway woods, and company engineers say they have made these sticks hotter and more forgiving than previous entrants in the category, for greater distance and more forgiveness. The added heat, they aver, comes from improvements they…

Ping G Irons Built For Speed
Products and Brands

Ping G Irons Built For Speed

by Tom Brassell

Faster ball speed is the first attribute associated with the new G irons from Ping, and that is a result of a couple of advances. One has to do with the material used in the clubheads. It is heat-treated through a specialized process that creates a Hyper 17-4 alloy that is 40 percent stronger than…

Roll Model – A Conversation with Scotty Cameron
Lifestyle

Roll Model – A Conversation with Scotty Cameron

by Tom Brassell

A Glimpse Inside the Amazing World of Scotty Cameron Just say the name Scotty Cameron and golfers immediately think of putters. It’s safe to say that very few club designers in the history of the game can claim that kind of word association. Maybe that’s because Cameron’s only goal from his humble beginnings working with…

FreeStyle Shoes Get A Grip
Products and Brands

FreeStyle Shoes Get A Grip

by Tom Brassell

As far as the folks at FootJoy are concerned, their newest shoe offering is so groundbreaking that it constitutes an entirely new category. They call it FreeStyle, and they say it is designed for golfers who want to be able to roll uninhibited through their swings while also maintaining maximum traction. “FreeStyle is arguably FootJoy’s…

Ben Hogan Golf’s Terry Koehler
Podcasts

Ben Hogan Golf’s Terry Koehler

by Tom Brassell

We’ve had Ben Hogan Golf’s President and CEO Terry Koehler on our GolfBetter Podcast several times before. On Day #2 of the PGA Merchandise Show, it was our first time to meet him in person. Terry discusses the rebirth of the Ben Hogan brand, his passion from the man, Mr. Hogan himself, which goes back…

The Rare “Perfect Storm” of New Products is Now Here
Products and Brands

The Rare “Perfect Storm” of New Products is Now Here

by Tom Brassell

New, innovative products are a regular occurrence in the golf industry. Or maybe once every so often, a manufacturer or two will come up with something that is virtually game changing. But, we’ll need to write down the winter of 2016 as one of those special times. A rare point in time where there are so many…