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The latest news and Info on newest golf products, industry personalities and emerging technologies

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COBRA KING
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COBRA KING

by Tom Brassell

The royal name is familiar, but that’s where the familiarity ends with the new Cobra King LTD driver. It’s created with a first- ever “SpacePort” design, which allows the engineers at Cobra to more precisely position the center of gravity and make the LTD driver’s internal speed and stability technologies visible for the very first time. This SpacePort system consists of a 16-gram Aerospace grade aluminum dual…

APEX World Premier Event
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APEX World Premier Event

by Tom Brassell

Join us for the World Premier of the New Callaway APEX Irons! Thursday, October 15, 6 – 8PM Roger Dunn Golf Santa Ana Superstore 1421 Village Way Santa Ana, Ca 92705 – Be Among The First In The World To DEMO APEX! – FREE Food And Drinks. – Tons Of Callaway Giveaways. – Meet And…

M1 Has Launched!
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M1 Has Launched!

by Tom Brassell

TaylorMade’s M1 Series of Drivers, Fairways & Rescues. Want performance from every swing? Then you want to check out the all-new, very adjustable TaylorMade M1. The “M,” which stands for Multi-Material technology, is the key to unlocking the performance of the innovative M1 drivers, fairways and rescues. Touted as TaylorMade’s longest clubs yet, the multi-material…

The Great Big Bertha Challenge Has Come To An End.
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The Great Big Bertha Challenge Has Come To An End.

by Tom Brassell

The Callaway Great Big Bertha Challenge has come to an end! Customers from around the country got fit for the Great Big Bertha driver and tested it against their current driver. The players with the most distance gained won and on top of that, all the challengers were entered into a drawing to win 1 of…

Are you up to the Challenge?
Products and Brands

Are you up to the Challenge?

by Tom Brassell

What if? What if….? What if…..” My kids used to ask me that? “Dad, what if we lived on the moon?” “What if you had a million dollars?” “What if……..?” It got to where I’d cut them off in mid sentence sarcastically with, “What if my head were made of titanium? Could I hit it 20…

Going the distance – Innovations lead to added length in Volvik’s DS-77 ball
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Going the distance – Innovations lead to added length in Volvik’s DS-77 ball

by Tom Brassell

Video Link: https://www.youtube.com/watch?v=9YrBSmTo4GQ#t=29 Volvik combined innovation, problem-solving and vision when it created the DS-77 golf ball in 2014. The DS-77 is Volvik’s extreme distance ball, but it’s not meant to just perform well off the tee. Its unique construction also provides a great feel and spin on the green. “Dual Spin [for DS] means that…

READY FOR LAUNCH
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READY FOR LAUNCH

by Tom Brassell

When it comes to innovation in drivers, Callaway set the tone for the industry long ago with its Big Bertha line. With a reputation for low spin, adjustability, great forgiveness and a large sweet spot, Callaway drivers are consistently ranked high in performance tests and player preferability. And with the upcoming launch of the Big…

Iron Giants – Ping raises the bar with its all-new GMax and i-Series sticks
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Iron Giants – Ping raises the bar with its all-new GMax and i-Series sticks

by Tom Brassell

With the recent launch of two innovative new irons the GMax and updated i-Series Ping has yet again proven its commitment to engineering and designing products that are consistently at the top of the game in performance. Ping’s i-Series irons have long had a reputation for a pioneering design that allows forgiveness without sacrificing performance.…

The Dual Wedge is Back
By Kerry Kabase

The Dual Wedge is Back

by Tom Brassell

When I started playing golf back in the dark ages there were dual wedges available. This cross between a pitching wedge and sand wedge was often seen in partial sets and also sold separately. As club making became more sophisticated and wedge gurus like Bob Vokey and Roger Cleveland came on the scene this club…