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The latest news and Info on newest golf products, industry personalities and emerging technologies

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Tricks of the Trade
Products and Brands

Tricks of the Trade

by Tom Brassell

When it comes to trading in your old golf clubs for a set of shiny new ones, there are a few tricks of the trade that come in handy to help you get the most out of the deal. We caught up with Worldwide Golf Shops Purchasing Assistant and club expert Nate McDonough to share…

SOLE SEARCHING
Products and Brands

SOLE SEARCHING

by Tom Brassell

Four pairs of golf shoes built for comfort and stability The traditional golf shoe is not so traditional anymore. Gone are the Kilties, the stiff leather soles and, of course, the metal spikes. Today, golf shoe companies put color and comfort at the top of their list when they design footwear, and all-new materials are…

Titleist Has New “Concept”
Products and Brands

Titleist Has New “Concept”

by Tom Brassell

By: John Steinbreder – Global Golf Post Several years ago, Titleist executives asked members of the company’s Advanced Research Group what sort of breakthrough products could they produce if the constraints of materials, cost and time were taken away. And their answers were revealed this spring in the form of a new driver and iron line…

Superhot 55: Long, Straight And Soft
Products and Brands

Superhot 55: Long, Straight And Soft

by Tom Brassell

Callaway engineers say that their new Superhot 55 golf ball is designed to be super long and super straight. Thanks to a low compression of 55, the three-piece product also possesses what they describe as super soft feel, especially around the greens. The distance comes largely from a low-drag, HEX aerodynamic design on the Surlyn…

What’s Hot – Rangefinders and GPS
Products and Brands

What’s Hot – Rangefinders and GPS

by Tom Brassell

Each golf season, we hear about the leaps made in technology with regard to golf clubs and balls. Gaining more distance, maximizing feel and improved ball flight are the more common improvements that are mentioned. But, not to be lost in golf’s technology gains are the improvements in distance finders since they were made legal…

Mother’s Day Gift Guide
Products and Brands

Mother’s Day Gift Guide

by Tom Brassell

These days, moms have plenty of reason to celebrate golf on Mother’s Day. As the popularity of the game has brought an increasing number of women into the fold, more and more products have been developed with an eye toward women, from clubs and putters to apparel and accessories. And when it comes to equipment,…

Titleist’s Bob Vokey – Podcast Exclusive
Podcasts

Titleist’s Bob Vokey – Podcast Exclusive

by Tom Brassell

It’s impossible to leave a conversation with Bob Vokey without the feeling that you need to out and practice your short game. Not only is the man one of the greatest master wedge craftsmen ever but he’s also a bundle of energy. Jeremy Stone of Titleist Golf (GolfBetter episode #197) sat in with Bob on…

Fairways, Hybrids Bolster M2 Family
Products and Brands

Fairways, Hybrids Bolster M2 Family

by Tom Brassell

As a rule, new drivers get all the ink when they are introduced, and that was the case when TaylorMade released its M2 version of that club at the start of the year. But company officials say it would be a mistake to overlook the M2 fairways and hybrids – the latter of which the…

Callaway’s Sub Zero Driver Courts Big Hitters
Products and Brands

Callaway’s Sub Zero Driver Courts Big Hitters

by Tom Brassell

Callaway officials say the company’s XR 16 Sub Zero driver – a low-spin addition to the XR 16 family – is designed to give better players with high swing speeds extra yards off the tee. A new Carbon Triax Crown allowed technicians to redistribute weight below the neutral axis, giving this product the lowest center…

Fancy Footwork
Products and Brands

Fancy Footwork

by Tom Brassell

Best Feet Forward The traditional golf shoe is not so traditional anymore. Gone are the Kilties, the stiff leather soles and, of course, the metal spikes. “Today, golf shoe companies put color and comfort at the top of their list when they design modern golf footwear,” said Worldwide Golf Shops Shoe Buyer LaDawn Zitur. “We…