By: John Steinbreder – Global Golf Post Several years ago, Titleist executives asked members of the company’s Advanced Research Group what sort of breakthrough products could they produce if the constraints of materials, cost and time were taken away. And their answers were revealed this spring in the form of a new driver and iron line…
Callaway engineers say that their new Superhot 55 golf ball is designed to be super long and super straight. Thanks to a low compression of 55, the three-piece product also possesses what they describe as super soft feel, especially around the greens. The distance comes largely from a low-drag, HEX aerodynamic design on the Surlyn…
Each golf season, we hear about the leaps made in technology with regard to golf clubs and balls. Gaining more distance, maximizing feel and improved ball flight are the more common improvements that are mentioned. But, not to be lost in golf’s technology gains are the improvements in distance finders since they were made legal…
These days, moms have plenty of reason to celebrate golf on Mother’s Day. As the popularity of the game has brought an increasing number of women into the fold, more and more products have been developed with an eye toward women, from clubs and putters to apparel and accessories. And when it comes to equipment,…
It’s impossible to leave a conversation with Bob Vokey without the feeling that you need to out and practice your short game. Not only is the man one of the greatest master wedge craftsmen ever but he’s also a bundle of energy. Jeremy Stone of Titleist Golf (GolfBetter episode #197) sat in with Bob on…
As a rule, new drivers get all the ink when they are introduced, and that was the case when TaylorMade released its M2 version of that club at the start of the year. But company officials say it would be a mistake to overlook the M2 fairways and hybrids – the latter of which the…
Callaway officials say the company’s XR 16 Sub Zero driver – a low-spin addition to the XR 16 family – is designed to give better players with high swing speeds extra yards off the tee. A new Carbon Triax Crown allowed technicians to redistribute weight below the neutral axis, giving this product the lowest center…
Best Feet Forward The traditional golf shoe is not so traditional anymore. Gone are the Kilties, the stiff leather soles and, of course, the metal spikes. “Today, golf shoe companies put color and comfort at the top of their list when they design modern golf footwear,” said Worldwide Golf Shops Shoe Buyer LaDawn Zitur. “We…
Golfers sometimes forget there is more to Titleist golf balls than the Pro V1 line. But the release this winter of new iterations of its NXT Tour, NXT Tour S and Velocity lines demonstrates the breadth of its offerings in that realm. The latest version of NXT Tour utilizes a larger center dual core that…
The new Tour SNSR line of putter grips from Golf Pride is notable for a couple advancements. For starters, the grips employ a soft-tuned rubber formulation that is designed to improve feel and encourage lighter grip pressure that in theory should promote a smoother stroke. The material is also made to provide better feedback so…
