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The latest news and Info on newest golf products, industry personalities and emerging technologies

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Titleist Enhances Pro V1 Duo
Products and Brands

Titleist Enhances Pro V1 Duo

by Tom Brassell

By John Steinbreder – Global Golf Post At this year’s PGA Merchandise Show in Orlando, Titleist technicians announced several improvements to the core and aerodynamic designs of the company’s flagship Pro V1 and Pro V1x golf balls. Start with the Pro V1, a three-piece product that has been re-engineered with a next-generation 2.0 ZG Process…

Wilson Staff at the 2017 PGA Merchandise Show – PODCAST EXCLUSIVE
Podcasts

Wilson Staff at the 2017 PGA Merchandise Show – PODCAST EXCLUSIVE

by Tom Brassell

Tuesday of PGA Merchandise Show week found us at Demo Day at Orange County National Golf Club, and more specifically, with Wilson Staff. We visited with instructor Jake Thrum, and Wilson’s Frank Simonutti and Tim Clarke. https://soundcloud.com/worldwide-golf-shops/podcast-216-wilson-staff-at-pga-show-demo-day Tom Brassell: 2017 PGA Merchandise Show Demo Day. Jake Thrum joining us. The instructor to Kevin Streelman, right? Jake…

TaylorMade Not Resting On Its M1, M2 Laurels
Products and Brands

TaylorMade Not Resting On Its M1, M2 Laurels

by Tom Brassell

By John Steinbreder – Global Golf Post In the fall of 2015, TaylorMade introduced its M1 driver, and not long after that the Carlsbad, Calif., equipment maker brought out a slightly different model, dubbed M2. Both clubs sold well and built strong followings in the competitive and recreational realms. That did not stop company officials…

An Epic Proportion from the Fairway
Products and Brands

An Epic Proportion from the Fairway

by Tom Brassell

By John Steinbreder – Global Golf Post As is the case with the recently released Epic drivers, the fairways carrying that same appellation feature clubheads that use Callaway’s new triaxial carbon in the crowns. Company engineers say that composite material is so light that it enables them to redistribute weight in ways that increase forgiveness…

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”
Lifestyle

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”

by Tom Brassell

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”, A FIRST-OF-ITS-KIND REFERENCE BOOK ANALYZING WEDGE TECHNOLOGY AND DEVELOPMENT HUNTINGTON BEACH, CA – January 24, 2017 – CLEVELAND GOLF®, focused on Where Scoring Matters™ and a global leader in wedge innovation since 1979, is proud to introduce The Wedge, By Cleveland Golf, a first-of-its-kind reference book analyzing wedge technology…

SRIXON INTRODUCES NEW Z-STAR SERIES GOLF BALLS
Products and Brands

SRIXON INTRODUCES NEW Z-STAR SERIES GOLF BALLS

by Tom Brassell

“TOUR PERFORMANCE TAKEN FURTHER” Srixon® Z-STAR® and Z-STAR® XV golf balls have an official North America launch date of Friday, February 17, 2017. HUNTINGTON BEACH, CA – January 23, 2017 – SRIXON®, a global leader in high-performance golf equipment and a brand Dedicated to Improving Your Game™, is proud to introduce the new Z-STAR® SERIES…

Wilson D300 Targets Extra Speed
Products and Brands

Wilson D300 Targets Extra Speed

by Tom Brassell

By: John Steinbreder – Global Golf Post While the Wilson Staff Triton was being created last fall on the crowd-sourcing Golf Channel show Driver vs. Driver, engineers at the equipment maker were readying the release of a club that had been developed in much more traditional ways. Now on the market, it is a super…

Callaway GBB Epic Whiteboard Technology
Products and Brands

Callaway GBB Epic Whiteboard Technology

by Tom Brassell

Callaway’s resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look at the unique technologies found inside the GBB Epic drivers. https://www.youtube.com/watch?v=lwFOLtCmoek