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TaylorMade Announces Family of Spider GT Putters
Products and Brands

TaylorMade Announces Family of Spider GT Putters

by Tom Brassell

CARLSBAD, Calif. (Jan. 25, 2022) – TaylorMade Spider putters are amongst the most recognizable in the world, utilizing unique shapes and materials to deliver industry-leading performance in high-MOI mallets, and now they have a whole new identity. Today, TaylorMade Golf Company introduces the Spider GT family with four new additions to the acclaimed Spider franchise: Spider…

Brooke Henderson Joins Team TaylorMade
From The Tours

Brooke Henderson Joins Team TaylorMade

by Tom Brassell

CARLSBAD, Calif. (Jan. 20, 2022) – TaylorMade Golf Company adds to its impressive roster of talent with the addition of Brooke Henderson, the winningest Canadian golfer on major professional tours with 10 LPGA TOUR wins, including the 2016 KPMG Women’s PGA Championship and 2018 CP Women’s Open. The 24-year-old Henderson, currently ranked No. 11 in the…

Callaway Golf Announces New Chrome Soft Golf Balls
Products and Brands

Callaway Golf Announces New Chrome Soft Golf Balls

by Tom Brassell

Chrome Soft is better for everyone, with new Precision Technology to create Callaway’s best performing and most consistent golf balls CARLSBAD, Calif., Jan. 6, 2022 /PRNewswire/ — This week Callaway Golf (NYSE: ELY), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, officially announced their new Chrome Soft, Chrome Soft X, and Chrome Soft X LS…

Callaway Golf Announces New Rogue ST Family of Woods and Irons
Products and Brands

Callaway Golf Announces New Rogue ST Family of Woods and Irons

by Tom Brassell

The Rogue ST lineup features the Company’s fastest, most stable drivers, longest fairway woods, longest irons, and fastest hybrids ever CARLSBAD, Calif., January 4, 2022 – Today, Callaway Golf (NYSE: ELY), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, officially announced their new Rogue ST Family of Drivers, Fairway Woods, Irons and…

New Callaway Rogue ST is the #1 Driver on Tour in its First Week
Products and Brands

New Callaway Rogue ST is the #1 Driver on Tour in its First Week

by Tom Brassell

11 Rogue ST Drivers immediately go into play, leading to Callaway’s Driver Count win at the Sentry Tournament of Champions CARLSBAD, Calif., Jan. 7, 2022 /PRNewswire/ — Callaway Golf (NYSE: ELY) announced today that their new Rogue ST Drivers are the #1 Drivers on the PGA TOUR at the Sentry Tournament of Champions. Making the accomplishment even more impressive,…

Welcome to the Carbonwood Age: TaylorMade Announces Historic Technological Innovation with the Carbon Face Stealth; Family of Drivers
Products and Brands

Welcome to the Carbonwood Age: TaylorMade Announces Historic Technological Innovation with the Carbon Face Stealth; Family of Drivers

by Tom Brassell

CARLSBAD, Calif. (January 4, 2022) – TaylorMade Golf Company builds on its history of groundbreaking innovation with the introduction of the Stealth™ Plus, Stealth and Stealth HD Carbonwood™ Drivers. Titanium has been the cornerstone of driver technology for the last 20 years, but even at the beginning of the Titanium driver era, TaylorMade engineers knew that…

TaylorMade Golf Introduces the Stealth™ Family of Fairways and Hybrids
Products and Brands

TaylorMade Golf Introduces the Stealth™ Family of Fairways and Hybrids

by Tom Brassell

CARLSBAD, Calif. (January 4, 2022) – TaylorMade Golf, the industry leader in innovation and technology, today announces the all-new Stealth™ Plus and Stealth fairway woods. In addition, the company unveils its expanded hybrid offerings with the Tour-inspired Stealth Plus Rescue™ and Stealth Rescue. Carbon is the prevalent design thread across the entire Stealth product line –…

TaylorMade Announces Stealth™ Irons With Next Generation Cap Back™ Design and Innovative Toe Wrap Construction
Products and Brands

TaylorMade Announces Stealth™ Irons With Next Generation Cap Back™ Design and Innovative Toe Wrap Construction

by Tom Brassell

CARLSBAD, Calif. (January 4, 2022) – TaylorMade Golf Company, the industry leader in innovation and technology, today announced the Stealth™ game improvement irons – powered by the all-new Cap Back™ Design with toe wrap construction. Building from the revolutionary Cap Back Design in SIM2 Max and SIM2 Max OS irons – which utilized the concept of…

In Depth on Cleveland ZBX ZipCore
Products and Brands

In Depth on Cleveland ZBX ZipCore

by Tom Brassell

Go in depth on the latest wedge offering from Cleveland Golf: the CBX ZipCore. Learn more about the cutting-edge technologies that we packed into our latest Cleveland CBX wedge. CBX ZipCore delivers world-class forgiveness and maximum versatility to unleash all aspects of your short game.

Titleist Introduces Innovative Pro V1 Radar Capture Technology
Products and Brands

Titleist Introduces Innovative Pro V1 Radar Capture Technology

by Tom Brassell

FAIRHAVEN, Mass. (Oct. 20, 2021) – New Titleist Pro V1 and Pro V1x golf balls with Radar Capture Technology (RCT) – developed by Titleist Golf Ball R&D engineers and validated in collaboration with a team of TrackMan experts – are designed to enhance the data capture of launch conditions in an indoor environment and deliver the most accurate…