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The latest news and Info on newest golf products, industry personalities and emerging technologies

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Cleveland Golf’s ZipCore XL and HALO XL Full-Face Irons
Products and Brands

Cleveland Golf’s ZipCore XL and HALO XL Full-Face Irons

by Tom Brassell

HUNTINGTON BEACH, Calif., Jan. 15, 2024 – CLEVELAND GOLF® is excited to introduce the all-new ZipCore XL and HALO XL Full-Face Irons, designed to help avid golfers go big and get it close, with forgiving head designs and new technologies geared toward better golf. To squeeze as much distance as possible out of these Irons…

Tech Trailblazers
Products and Brands

Tech Trailblazers

by Tom Brassell

Odyssey Golf debuts precision-crafted Ai-ONE and Ai-ONE Milled putters Blending groundbreaking insert technologies with Callaway’s super-computing prowess, Odyssey Golf has unveiled its new legion of putters, the Ai-ONE and Ai-ONE Milled. The innovative Ai-ONE’s urethane insert was born from Callaway’s Artificial Intelligence design, and rewards off-center hits with minimized speed losses. Its sweet spot has…

Web of Wonders
Products and Brands

Web of Wonders

by Tom Brassell

TaylorMade spins a new tale of success with revamped Spider Tour Series Reigning supreme for nearly two decades, TaylorMade’s Spider putters are back with a renewed punch. The franchise undergoes a revolutionary evolution with the newly released Spider Tour Series, consisting of four reimagined models. Retaining the iconic shape of Spider Tour, the new model…

Taking Off!
Products and Brands

Taking Off!

by Trevor Cigich

Explore top-of-the-line launch monitors enhancing golf experiences at home, the office or on the go It was during a light-hearted moment in the fifth season of the TV show ‘Fargo’ that reality hit with the whack of a golf ball: Launch monitors and home golf simulators have gone mainstream. A Minnesota Police Deputy, Indira Olmstead,…

Fashion Forward
Lifestyle

Fashion Forward

by Tom Brassell

G/FORE transforms golf apparel with unique style and top-quality craftsmanship If there’s been one trend embraced by the golf industry over the past decade, it’s the ongoing effort to break free from the long-standing expectation of a uniform appearance for golfers everywhere. While khaki pants, striped polos and spiked saddle shoes are still plentiful, so…

Srixon’s Q-STAR TOUR Series
Products and Brands

Srixon’s Q-STAR TOUR Series

by Tom Brassell

HUNTINGTON BEACH, Calif., Jan. 11, 2024 – Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control, SRIXON® is introducing the all-new Q-STAR TOUR and Q-STAR TOUR DIVIDE. “You don’t have to be a pro to have a tour-level golf ball. The Q-STAR TOUR allows…

Expand the Sweet Spot with XXIO 13
Products and Brands

Expand the Sweet Spot with XXIO 13

by Tom Brassell

HUNTINGTON BEACH, Calif., Jan. 10, 2024 – For years, XXIO® has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less. The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued…

New Titleist Tour Soft Golf Balls
Products and Brands

New Titleist Tour Soft Golf Balls

by Tom Brassell

New core and cover technologies deliver faster ball speed for more distance, increased short-game control and exceptionally soft feel FAIRHAVEN, Mass. (Jan. 10, 2024) – Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increased…

Ping Announces Blueprint Irons
Products and Brands

Ping Announces Blueprint Irons

by Tom Brassell

A long-time leader in iron innovation and performance, today PING introduced the Blueprint S and Blueprint T, two new forged iron models engineered and custom-built for golfers seeking to improve their games through tour-proven technology. The Blueprint S and Blueprint T are available for custom fittings and pre-order at authorized PING golf shops around the…